IKEA Salmon Pillow Campaign
These posters promote the sale of salmon-shaped pillows at IKEA, a project created with a fellow designer, Rebecca Hoffer, who illustrated the fish. Photoshop was utilized in turning the illustrations into pillows, and Illustrator put them into their oceanic environments. Titled “salmon fish pillows” in Swedish, these posters mimic the simplicity of the classic IKEA advertisements.
Development
The Process
We began sketching and idea-generating how IKEA would advertise to help salmon migration. As we continued dishing out ideas, we landed on posters advertising salmon pillows, where the proceeds would go towards removing pollution from the ocean.
From there, Becca went on to illustrate the salmon, and then I photoshopped them into pillows and put them into the posters.
For their display in the Juried Senior Exhibition, we took these pillows straight out of the posters. The designs were printed onto t-shirt transfers in sections, which were then pieced together and ironed onto the fabric. The designs were cut out of the fabric with a piece underneath, with about an inch of seam allowance. The two fabric pieces were handsewn together, flipped inside out, then stuffed with fiberfill, and sewn closed.
